Ohemaa Asante
Marketing Strategist, Creative Director, and Researcher
I specialize in transforming data and creativity into actionable insights. With expertise in data analysis, digital marketing, and UX research, I predict trends, craft impactful campaigns, and elevate brand performance.
who am i?
As a marketing strategist, creative director, and researcher, I specialize in blending creativity and analytics to help brands craft measurable and impactful campaigns.
I HAVE 4 YEARS OF MARKETING EXPERIENCE THAT EnCOMPASSES CREATIVE DIRECTION and traditional marketing techniques.
certifications
- Google UX Design Professional Certificate
- Google Digital Marketing & E-Commerce Professional Certificate
- Meta Certified Marketing Science Professional Credential
- Meta Certified Marketing Science Professional Credential
- Google Analytics (Basic And Advanced)
- CITI Certification: Human Research – Social / Behavioral Investigators And Key Personnel
I have 6+ years of advanced data analysis, synthesis and manipulation skills.
Marketing Techniques with ASA
Sector: Marketing
Spearheaded campaigns that increased event attendance by 200% and boosted Instagram engagement by 30%.
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Google Ad Campaigns
Sector: Marketing
Optimized ad spend by 20% and increased attendance by 25% for the “BIG” music festival.
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Personal Project: Education of Mo Blog
Sector: Creative Direction
Developed a narrative-driven blog exploring marketing trends like nostalgia and influencer culture.
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Quantitative Research with SMART Lab
Sector: Research and Data
Led a research project involving 79,960 participants, uncovering systemic disparities in opioid misuse.
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Creative Direction with ASA
Sector: Creative Direction
Directed branding for large-scale events, increasing participation through influencer strategies.
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Quantitative Research + Storytelling at USF
Sector: Research and Data
Combined data storytelling with insights on substance misuse trends to create actionable findings.
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Nike Security System Case Study
Sector: Research and Data
Conducted usability analysis, delivering recommendations to enhance user experience and security.
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Oasis Usability Study
Sector: Research and Data
Analyzed user pain points and provided recommendations to enhance engagement trends on the platform.
Read Moremarketing samples
sample marketing strategy: #SIlverstone
sample: lvmh crm techniques
